In its “Christmas Miracle” video posted on Youtube Sunday, 12/8, Calgary-based airline WestJet sets up electronic Santa chat boxes in terminals at the Hamilton and Toronto airports. Travelers giggle at the chance to talk live with Santa through a screen, and parents and kids alike tell him what they want for Christmas.
But the surprise is far from over. While the flights soar to their destination in Calgary, WestJet shoppers pick up everybody's Christmas wishes: 357 gifts, from socks and underwear to a “big TV.”
When they get to baggage claim, tired travelers see their luggage – and big blue boxes with their names on the front and their dream Christmas gifts inside.
The video had 315,000 views in the first 24 hours – and 1,657,328 by early afternoon the next day. (I think that’s called “going viral…”)
The airline promised when the video views hit 200,000, it would donate flights to reunite a family over Christmas through Ronald McDonald House. Most recent news reports say the family has not yet been chosen.
To the brilliant, big-hearted folks at WestJet: Thanks! Your Christmas Miracle makes us proud to be marketeers.
And to all our friends, near and far: Have yourself a very Merry Christmas!